Mobile AD Tech Seoul : 15th Mobile Monday Seoul, March 26, 2012
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Mar07

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Mobile AD Tech Seoul : 15th Mobile Monday Seoul, March 26, 2012

Mobile advertising is rapidly spreading in the local mobile industry, and leading-edge mobile advertising technologies and platforms will be introduced at Mobile AD Tech 2012, scheduled for March 26th in Seoul.

At Mobile AD Tech 2012, in a joint event with the 15th Mobile Monday Seoul, global technology leaders Airpush, InMobi, Qualcomm and Tapjoy (in alphabetical order) are confirmed as sponsors. In addition, industry research and consulting firms, including Strategy Analytics and TIM & Co., are joining as speakers.

 


Agenda

Utilizing Push Notification Ads on Mobile Platforms
: Brian Kim, Country Manager, Airpush Korea

Vuforia Introduction: How to Use It for a Mobile AD Platform
: Hyun-Mook Cho, Engineer, Qualcomm Korea R&D Center

New Level of Mobile Market with Web 3.0
: Thomas Kang, Director, Strategy Analytics

HTML5 Era Has Arrived. Rich-Media Mobile Ads
: Jay Lee, Sales Engineer Manager, InMobi

Mobile Ad Monetization
: Seunghyun Son, Ad Sales Director, Tapjoy Korea
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Panel Discussion: “Mobile AD, Real or Hype from Both Developers and Advertisers”

Even though there are no objections regarding the potential value of mobile advertising, the majority of advertisers in Korea are reluctant to embrace it aggressively, and with the small-size of almost all developers, they still do not have meaningful revenue from mobile advertising.

In this panel discussion, industry observers and platform vendors will do a reality-check on the present situation for mobile advertising in Korea, and will discuss ideas for breakthroughs to obtain high ROI (Return on Investment) for advertisers and generating a more effective monetizing method for developers.

Hans Yoon, Senior Director, TIM & Co.
Thomas Kang, Director, Strategy Analytics
Jay Lee, Sales Engineer Manager, InMobi
Seunghyun Son, Ad Sales Director, Tapjoy Korea
Brian Kim, Country Manager, Airpush Korea

Date: March 26, 2012 (Monday) 2:00 pm – 7:00 pm – conference / 7 pm – 10 pm (Beer Party-networking)

Venue: KT Olleh Square, Seoul
Registration: First-come, first-served basis
Cost : USD 8 (Beer Party USD 8)

Registration Here (Korean version)
or email us (momo@mobilemonday.co.kr)

The 15th Mobile Monday is proudly sponsored by Airpush, InMobi, Qualcomm and Tapjoy