MoMo Seoul #14 – Mobile Advertising .. Nov 7 2011


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MoMo Seoul #14 – Mobile Advertising .. Nov 7 2011

How Can All Players Win in the High-flying Era of Mobile Ad?

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Along with the boom in smartphones and tablets, mobile advertising is soaring high beyond our expectations.

According to Gartner, global mobile-advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Another research firm, Global Industry Analysts (GIA), recently projected that the global market for mobile advertising will reach $32 billion by 2017.

To hop on and ride this “Mobile Ad” bandwagon, we need to more accurately understand the direction of the mobile ad industry, and a clearer perspective, needless to say, would be helpful.

Thus, at the next Mobile Monday Seoul, the 14th event since 2009, industry observers and the main players in the mobile ad field, both locally and globally, will share their insights and know-how with us.


Theme: How Can All Players Win in the High-flying Era of Mobile Ad?
Date & Time : 7 Nov 2011 (Mon) 17:00 ~ 20:30  14:00 – 17:40
Venue : KT OllehSquare (Seoul)
Admission : 10,000 Kwon (USD 8 )
Registration: First-come, first-served basis


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Please see below for detailed session information.

Making Money on Mobile: Best Practices and Tips

Kate Zhang,
Director of Partnerships, Asia,  Tapjoy

Mobile Advertising Strategy on Smart Era

Siwon Roh
Head of Mobile Buiness Unit, Mezzo Media


Mobile game, As a Mobile Ad Platform

Moonki Chae
Vice President, Marketing Dept., Com2uS Corporation

Dongseok Jang

Manager, Brand Marketing Team, Com2us Corporation


Rich Media Mobile Ad 

Sujeong Park

Head of Local Business, Korea, InMobi


How to Maximize Effectiveness of Mobile Ad?

Jaepil Kim
Senior Researcher, KT Economic & Management Institute





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